FORMER Bradford Bulls chairman and newly appointed RFL chair Nigel Wood has moved to defend IMG, insisting the organisation is contributing far more to rugby league than many critics appreciate.
Wood, speaking on the League Express podcast, addressed the scepticism surrounding IMG, the global marketing firm that signed a 12-year agreement with the sport in May 2022 to “re-imagine” rugby league.
Much of their work since then has taken place behind the scenes, leaving supporters to judge them primarily on the controversial grading system introduced ahead of the 2024 season.
Wood believes that narrow focus ignores the real breadth of IMG’s involvement.
On the League Express podcast, he said: “I think IMG would want to be reassured that they are providing value and good service. I’ve been in two or three meetings over the past couple of months and I’ve been impressed with what they’ve done – none of which sees the light of day.”
He explained that IMG have been central to supporting RL Commercial’s strategy in areas beyond broadcast rights.
“They’ve done a lot of work supporting RL Commercial in terms of the commercial agenda,” he said. “By that I mean the non-broadcast commercial agenda, with sponsorships and other licensing-based income opportunities.”
Wood added that IMG’s digital work is even less visible, but no less important.
“They are doing a lot in the digital space too, so there are things that they don’t get credit for that they deserve.”
However, he acknowledged that the grading system has shaped—perhaps unfairly—the public’s perception of IMG.
“It is unfortunate that the only thing they are associated with is the grading system,” he told the podcast. “It looks very similar to some form of licensing the game once had, which many people have reservations about. I think they’ve paid the price for that reputationally.”
Looking ahead, Wood stressed the importance of strengthening the partnership and ensuring IMG’s contribution becomes better understood.
“I’m looking forward to getting closer with IMG and working out how to get the best out of that arrangement,” he said. “They are doing good stuff and I’m hoping it can get even better.”
Wood’s comments highlight his determination, as both a seasoned administrator and former Bulls chief, to unite the sport behind IMG’s long-term vision – even at a time when many supporters remain unsure of the path forward.
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